Fantasy and Poetry in Children’s Literature Free Essays

The two determinations of writing are Cinderella for the dream story and a sonnet by Eloise Greenfield called â€Å"Tradition†. The two determinations are from various social conventions, yet depict positive messages to youngsters and grown-ups in today’s society. Each and every young lady fantasies about discovering her perfect suitor. We will compose a custom exposition test on Dream and Poetry in Children’s Literature or on the other hand any comparable point just for you Request Now There are in excess of 1500 distinct adaptations of â€Å"Cinderella† from societies everywhere throughout the world. The tale of Cinderella has been in presence since 1865 and distributed by George Routledge. This fantasy is one of the most established and generally recognizable to little youngsters that motivate them to think the sky is the limit. The abstract components in Cinderella incorporate the setting, characters, plot, struggle, peak, and consummation. The setting was in a faraway realm quite a while back. The characters incorporated a little youngster name Cinderella, her stepmother, two stepsisters, the ruler, and pixie back up parent. The Plot of this fantasy is a little youngster who is being dealt with unreasonably, yet fantasies about discovering her genuine affection. She is being abused by her stepmom and sisters and functions as a house keeper in the home. Cinderella asks to go to a ball and is told she could pursue all errands are finished. When she finishes the errands and finds a dress, she is malignantly assaulted by her stepsisters and decimates her dress. Cinderella was broken and figured she could never recuperate from this. The contention in this story is the ceaseless aversion from the stepmother and stepsisters against Cinderella. The peak is so energizing in this story. After Cinderella meets her pixie adoptive parent, she dresses her in an excellent outfit and sends her to the ball, Cinderella overlooks the time and at 12:00 12 PM her dream is finished. She comes up short on the ball and leaves her glass shoe. The ruler is looking through everywhere throughout the realm scanning for the young lady who could fit the glass shoe. The completion of this fantasy is each girl’s dream. The ruler looked all over scanning for his princess. He sent his terrific Duke to give the glass shoe a shot each young lady in the realm and the shoe just fits one individual. After Cinderella uncovered she had the different glass shoe. This made one of the most sentimental fantasies ever. Cinderella and the Prince experiences passionate feelings, wed, and live cheerfully ever after. â€Å"Tradition† is a sonnet composed by Eloise Greenfield, an Africa American artist in 1988. Eloise was conceived in 1929 in North Carolina; this was in the beginning of the Great Depression. Eloise was impacted by recollections of her youth, perceptions, and stories she had found out about. The abstract components in the sonnet incorporate the setting, characters, plot, strife, peak, and completion. The setting in this sonnet was quite a while prior in a southern state. The character in this sonnet is any individual who has buckled down all through their lives with no concern of disappointment or dread. The plot in the sonnet is to live, learn, and offer back to other people. The contention in this sonnet is managing self. She can accomplish anything throughout everyday life in the event that she tries sincerely and need it awful enough. The peak is meeting the challenge at hand. In the event that she can conquer affliction and spotlight on her objectives, paying little mind to the numerous things you have experienced. Achievement is the finish of this sonnet. The most effective method to refer to Fantasy and Poetry in Children’s Literature, Papers

Was the Commerce Clause portion of National Federation of Independent Essay

Was the Commerce Clause bit of National Federation of Independent Business v. Sebelius accurately chose - Essay Example This was because of an observation that the demonstration gave people who didn't obtain medical coverage covers the charge that was to have their earnings burdened by the inside income administration as a penalty1. They asserted that the congress which is answerable for making laws that administer them, was humoring them in a business duty of which ought not be the situation. I concur with this idea as it fills in as a difference which is planned for ensuring the privileges of the minority. They act likewise had another arrangement; the Medicaid extension program. This arrangement expressed that the different states that make up America ought to give clinical help to grown-ups whose pay is beneath 133% of the government neediness line which I feel is a smart thought. This overwrote the Medicaid program that was set up during the time that offered clinical help to hopeful ladies, youngsters, poor families, the visually impaired, the older and the handicapped. The Medicaid development program was supported by the central government same as it utilized the past Medicaid program. The demonstration further expressed that expresses that didn't consent to the demonstration would be denied the whole government Medicaid funding2. This additionally didn't foreshadow well with certain people as the national league of free business and furthermore twenty six states were against it. They hence moved to the government region court to record a test against the individual command and the Medicaid extension program. The court of bid anyway held that the congress was working inside its protected order while passing the proviso on Medicaid extension and yet, it needed power to establish the individual command. Boss equity Roberts in conveying the court’s feeling reasoned that â€Å"the hostile to directive act doesn't bar the suit (US constitution part II of 648 F. 3d 1235)3. This was on the grounds that the counter order act expressed that any individual who wished to sue for any expense must

Demand Elasticity of Luxury Automobiles Essay Example for Free

Request Elasticity of Luxury Automobiles Essay 1. Presentation â€Å"As long as there is a general public, there will consistently be fashion†. It was not amazed a style brands, particularly an extravagance design brands turned into a national fortune which impact the issues in business, political and social territory in European nations. Since the Hermas set up in 1837, an extraordinary improvement technique model has shaped and developed in European extravagance gathering. Daniele de winter, the CEO of Daniele de Winter Cosmetics express that â€Å"the mystery of effective design the board is a finished mix of imaginative virtuoso and business the executives astuteness, aptitude and resourcefulness†. The create system is the key issue for an effective extravagance design organization. With the advancement of economy and the expansion of pay, increasingly more extravagance design organizations grow their business into Asia-Pacific area, particularly the Hong Kong and terrain China showcase. As per the yearly report of Richemont, The Pinault-Printemps-Redoute (PPR), Hemes, Bulberry and other extravagance design organizations, the deal income of Asia-Pacific area represents over 30% of the Group absolute income. The Change of Global Luxury Fashion Market The word â€Å"luxury† starting point from Latin word â€Å"luxuria†, which implies a thing that â€Å"is costly and pleasant yet no fundamental (Waite, 2012)†. In 186 BCE, the triumph of armed force of Gnaeus Manlius Vulso brought such abroad extravagance as bronze sofas, and exorbitant material spreads into Rome. For some Roman students of history, the triumph of Vulso set apart as the start of extravagance industry in Europe. With the improvement of focuses, current extravagance design industry has become a cross-divisions industry which offers significant expense merchandise and administration for target customers. Be that as it may, over the course of about two decades, the cutting edge extravagance showcase has changed to the point of being unrecognizable. The tight scope of need and request of target buyers and the selective appropriation channels, spoke to by French Fashion, have been supplanted by a mass industry, joined by extension brands with a reasonable cost by a more extensive scope of purchasers. Since the start of 1990s, the extravagance business has been perceived and rebuilt by planners and the style architects become the designer of craftsmanship. As per the insights from France Economic and Social Council in 2008 (France Economic and Social Council, 2008), with the technique of â€Å"physical shop/store† and extension brands advantage 7,000,000 euros. Contingent upon the preoccupation and internationalization, the extravagance business turns into an industry with more extensive buyers. For instance, Hemes, oversaw by Jean-Louis Dumas, assorted varieties their merchandise and makes new items. The French extravagance fabricate gets an effective on brand craftsmanship by buying precious stone brand Saint Louis and Silversmith Puiforcat. So also, Richemont Family, the principle contender of French brand, likewise control quantities of brands, for example, Carites, Baume Mercier and Van Cleef Arpells. The second difference in extravagance industry is the change from the carefully assembled custom to mechanical normalization. Taking LVMH as model, there are three centers of item, as wines and soul, baggage and calfskin, and style and fragrance industry. The celebrated brands in extravagance world, as Moet Chandon, Loewe, Vuitton, Givenchy, Kenzo, Dior and Guerlain, normalize the items like other substantial enterprises. Alongside the benefit looking for monetary rationale, the showcasing and the item normalization become the significant thought with the idea of enormous scope item. In the new focus, the idea of extravagance industry and the interest of buyers are changing constantly. â€Å"Heritage and Prestige† is the milestone of loads of extravagance brands and the suffering estimation of quantities of specific brands. Contrasting and the old style extravagance brand â€Å"which used to be a legacy brand† (Coste-Maniere, et al. , 2012), the new idea of extravagance, created by Louis Vuitton and Burberry, implies acknowledged by more shoppers. For the infrequent clients, they simply appreciate the â€Å"right of luxury† in physical store against with the conventional client select. In the new period, expanding the quantity of clients purchase the design item they could bear, as opposed to turn into the imperial purchaser because of the significant expense. Subsequently, accentuation of buyer need and the upper hand implies unifying the basic belief and using brand limit all the while. 2. 2 The Development Strategy Model of Luxury Fashion Brand The extravagance style brand start in European nations which have ample chronicled and social foundation. With the improvement of servial focuses, the extravagance style industry in European, American and Japanese have gotten experienced and standarlisation. Under this condition, the procedure of extravagance improvement in western nations bring together on the brand extension, taking a stab at the center items and advancement of brand notoriety. 2. 2. 1 Brand Expansion: the Foundational Strategy Under the press of monetary looking for technique and the variable of extravagance advertise, the old style extravagance design brand faces the test of advancement in the develop showcase in customary European, American and Japanese area. Under this situation, the development of brands has become the fundamental methodology for an enormous number of extravagance style corporates, which offer another chance to pressure the brand picture, the most critical resources for an extravagance design organization. (Albrecht, et al. , 2013; Uggla Lashgari, 2012; Hoffmann Coste-Maniere, 2012)Many extravagance organizations advancement the conventional item limit and expensed their business into new market divisions. For example, Louis Vuitton, starting with gear, put resources into other imaginative circles: prepared to-wear industry just as adornments showcase (LVMH, 2012), and Gucci, starting with cowhide merchandise, built up all arrangements of design items including calfskin products, shoes, prepared to-wear, watches, gems and different items. (PPR, 2012). In the interim, there are a few organizations expensed sections into non-customary territory. For instance, the extravagance gems fabricate Bulgari and Italian brand Versace began to offer lodging under their image (LVMH, 2012) and Armani give various items from books, furniture and chocolates to eateries, bars and spas. The another Italian extravagance brand, Roberro Cavalli, renowned for its style clothing for youthful age, offer wine and vodka just as run coffeehouse (The Cavalli Caffe) and club (The Cavalli Club). 2. 2. 2 Striving for the Core: The Product Strategy For a worldwide corporate, it is basic principles of advancement rely upon the center creation or administration and afterward broadening. Be that as it may, even as expansion, the greatness center creation and the most grounded parts inside the extravagance brands kept on winning most of its benefits from the conventional items. (Ahrendts, 2013; Beverland, 2005; Miller Mills, 2012). For extravagance shopper, they hope to secure a good brands and item with the goal that they emphase on the estimation of center legacy. The calfskin products, the center of Gucci Group, acquire 59% of its income in 2012 (PPR, 2012). The notable gear is the convention from the time corporate was established and turn into the brand picture of the LVMH Group. (LVMH, 2011) The diverting of Burberry from a maturing British brand to a worldwide extravagance brand is an effective item methodology progress. Prior to 2006, through in a blossoming worldwide market. Burberry confronted a low development at a pace of 2 rate each year and two contenders †LVMH and PPR had in excess of multiple times and multiple times Burberry’s deal income. By surving the parts among Burberry items everywhere throughout the world, the outcomes show the outerwear, as the center, just accourted of 20% of Burberry’s worldwide brand business. Figure 1: the Facts and Financial Statistics of Burberry (Resource from: Burberry, Yahoo Finance) [pic] After conceptualizing and formalizing from the authoritative board, the New Jersey factore which is making polo shirts was shut and put resources into the Casteford manufacturing plant in Yorkshire which make the legacy trech coat included conventional rainwear and selective waterproof gabardine. Burberry additionally employ Christopher Bailey as the worldwide fashioner for development of center items. The realities and money related measurement of Burberry from 2006 to 2012 in Figure 1 demonstrated that the choice to concentrate on the legacy opened up an abundance of inventiveness. Before the finish of 2012, the deal incomes and working pay had multiplied than past 5 years, accomplishing $3 billion and $600 billion separately. (Burberry, 2007; Burberry, 2012) 2. 2. 3 The Brand Reputation: The Brand Strategy The brand is the most important piece of extravagance merchandise and the motivity of extravagance utilization. Once isolating from the extravagance brand, the products is the standard one. Each effective organization considers the to be as the most important fortune. they utilize the propelled showcasing rationale and advertising activity to spur the turn of events, investigate ways to deal with express the worth and meaning of brands to extravagance buyers and draw in the royality of clients. As a device of craftsmanship, a bearer of history, and a feeling of exemplary, developing a high quiality notoriety is brand system for extravagance organizations. Since established in 1847, Cartier, as one of the most settled name in the jewellay showcase, is the reference of ture and ageless extravagance. Planning via Cartier, the item separates itself by the special abilities and greatness in structure and execution. Almost in 30 years, the broad craftsmanship exercises are not serious without the help by the Foundation Crtier pour l’Art Contemporain (Richemont, 2013). With the advancement of brand notoriety, Cartier is the equivalent of present day craftsmanship and a spearheading approach. In the interim, the vast majority of extravagance brands originate from the focal point of Renaissance 2. 3 The F

Child development observations Research Paper Example | Topics and Well Written Essays - 500 words

Youngster advancement perceptions - Research Paper Example 5:05-She is as yet looking and stops at one specific page and attempts to peruse she makes an intense face and calls attention to an image of MASHED POTATO yet says â€Å"ICE-CREAM†. â€Å"With chocolate sauce and chocolate-chips† she includes in the wake of choosing what she needed to have. 5:10-She puts them all together and returns the remain from where she got it. â€Å"When will my food be ready?† she enquired. Her face looks somewhat eager now as she gazes at the servers conveying plate to different tables. 5:11-She begins scratching her legs with her correct hand. When the server moves toward her table, G gazes toward the plate he was conveying. Her eyes pillar up when she sees the enormous bowl of dessert. She grins and takes a gander at the bowl with amazement filled eyes. 5:12-G gets the spoon with her correct hand and glances around. She at that point looks inclines forward on her seat and delves into the frozen yogurt with the spoon. She can't recover a legitimate scoop which falls when she picks it. With her left hand she goes after the cherry put on the highest point of the dessert. 5:13-G put the cherry into her mouth with her left hand and afterward utilized both her hands to hold the spoon and scoop a touch of the dessert. She examines assurance all over. She at last figures out how to achieve her errand and put the spoon into her mouth and eats the parfait off it. â€Å"Its cold!!!† she shouts and shakes her head left to right multiple times. 5:15-She drops a touch of the softened sweet on her dress and looks down with a look of disturb. G at that point grins and attempts to pick the fallen bits of treat with her spoon. She falls flat since the frozen yogurt melts and runs down her garments. 5:18-â€Å"I am done would i be able to have the cheese?† she inquires. She is presently taking a gander at the sandwich kept right over her. G is given a touch of the cheddar cut. G joyfully takes it with her correct hand and places it into her mouth on the double. She bites on it

The Concept of Administration and Organization

THE CONCEPT OF ADMINISTRATION AND ORGANIZATION A: WHAT IS ADMINISTRATION First definition: â€Å"Administration can be characterized as the exercises of gatherings coordinating to achieve basic goals†. There are specific key components of organization. Agreeable: the word helpful is the primary key component in this definition. Human action is agreeable on the off chance that it has the impacts that would be missing if the participation didn't occur. * Group Activity: Administration incorporates exercises of more than one person. * The term ‘cooperative’ is characterized as far as the consequences of the human activity.When two men together roll a stone which neither of them could roll alone they are coordinating. * Thus the substance of organization is the use of helpful activity for the achievement of shared objectives. * Common objective: the second key component of the above definition is the objective or reason. * It is the shared objective which urges indivi duals to meet up. Participation among individuals is conceivable when they share a shared objective. The possibility of objective is key to the idea of organization as in if there was not an objective, the individuals from the gathering would not meet up and help out one another. Without the detailing of a goal or objective, nobody inside the gathering would comprehend what to do and they would not engage in any movement. * When somebody decides the target and the gathering is shaped, than the gathering individuals will begin to consider what they can accomplish for the achievement of that objective. * Second Definition: In another definition, organization is characterized as â€Å"an action or procedure mostly worried about the methods for doing recommended ends†. * Here, again in this definition the achievement of a particular objective is a significant component of the organization. This definition shows that organization is fundamentally worried about the implies that are important for the achievement of pre-decided objectives. * It appears that another component is presented, that is the idea of means. Means: The methods are the ways by which something is done or gotten * A division of work is fundamental among the individuals from the gathering to achieve a shared objective. * There is likewise a requirement for a power structure to control and arrange the exercises of the people in question. ** Division of work and authority structure are implies (among others) for completing recommended closes. Collaboration and some other technique is likewise a methods utilized in the organization. * Any new meaning of organization may present some different components or ideas however generally they would be worried about agreeable movement in the achievement of wanted objectives. Third definition: According to Waldo, for instance, â€Å"Administration is a sort of helpful human exertion that has a gigantic level of rationality†. * Any new meaning of o rganization may present some different components or ideas however basically they would be worried about helpful action in the achievement of wanted goals.Third definition: According to Waldo, for instance, â€Å"Administration is a sort of agreeable human exertion that has a tremendous level of rationality†. * Here, ‘rational action’ is presented as another component of organization yet at the same time collaboration is acknowledged as a fundamental component of organization. * In Waldo’s definition, balanced activity is characterized as activities effectively determined to understand the given wanted objectives with least misfortune to the acknowledgment of other wanted objectives. B: What is Organization? ) Amitai Etzioni characterizes association as â€Å"social units (or human groupings) purposely developed and recreated to look for explicit goals’. This definition infers that the essential components of associations are people. Hence the prim ary key component of association alludes to the gathering of people. * The second component of association is that they are deliberately built for achieving explicit goals. * The third component is the idea of objectives. Associations are built up for the achievement of specific objectives.

5 Ed-Tech Trends to Look for in 2017

5 Ed-Tech Trends to Look for in 2017 (0) When it comes to educational technology (ed-tech), there are always new sites, apps, and buzzwords. We made it easy for you to start the new year off right with this innovative list of 5 ed-tech trends to look forward to in 2017. 1. Virtual Reality Augmented Learning One of the newest, most exciting, and readily available ed-tech additions for classrooms is the ability to go on virtual field trips through virtual reality and augmented learning. Students are able to visit the pyramids, explore Mars, and dive into the ocean without ever leaving the classroom. From simple cell phone add-ons, such as Google cardboard, to a $599 Oculus Rift headset, educators have many options available to them. After purchasing a VR viewer, there are numerous free apps that place students in virtual reality worlds. Google Expeditions has over 200 field trips available, each with discussion questions and talking points for teachers. Huff Post’s RYOT not only allows students to watch a news story unfold, but places them right in the middle of it. With the recent craze of Pokemon GO, virtual reality and augmented learning have the potential to not only turn learning into a meaningful experience, but a fun one as well. Want to learn more? Check out Jason St. Amand’s post, The Promise of VR and Reality of Education: A Complete Educator’s Guide to VR. 2. Coding, Programming, Robotics With the rise of STEM education in the past few years, coding, programming, and robotics have been embedded into school curriculums all across the world. Thanks to numerous free websites and apps, many courses and games are easily accessible to students and will continue to thrive in 2017. Some of our favorite coding sites? Code.org and Tynker both have games for students of all ages. Even preschoolers can participate in many of the activities. Code Combat teaches students Python and JavaScript basics. Looking for a simple way to teach your students HTML, CSS, and Javascript? Have your students create a simple webpage on General Assembly’s Dash. 3. Civic Online Reasoning A recent study by the Stanford History Education Group “shows a dismaying inability by students to reason about information they see on the internet.” In addition, the fake news epidemic of 2016 has shown that civic online reasoning should be an addition to every school’s curriculum. This involves teaching students how to find accurate, valid, and credible sources. School librarians, computer, and classroom teachers should all work together to promote civic online reasoning and information literacy in schools. Looking for ed-tech resources to help teach your students to be information literate? The News Literacy Project’s program, Checkology, has quite a few lessons that help students distinguish fact from fiction. In addition, InCtrl has various digital citizenship lessons that include activities on how to evaluate online sources. 4. Wearable Technologies and the Internet of Things Sooner or later, we’re going to be able to communicate with all types of devices; ones that we wear and everyday objects around us. The Internet of Things will, “connect devices, provide them with sensing capabilities, communication capabilities, and even data” (Brandt). How will it transform education? Zebra Technologies predicts that “projectors and lab equipment can be equipped with radio frequency identification readers so that their whereabouts are visible at all times.” Not only will the Internet of Things protect equipment, but it can also be used for safety reasons. “A GPS-enabled bus system means that bus routes can be tracked, ID cards and wristbands allow educational organizations to store the last-known location of a student or visitor, and cashless payments at the school cafeteria or campus store creates a more streamlined transaction and has the potential to discourage bullying and theft.” Home appliance company, Bosch, tested a product at the Bundesgymnasium Dornbirn grammar school in Austria with great results. Bosch took “an image of Einstein and turned him into a visual representation of climate. When the temperature or air changes, so does Einstein. The Einstein would notify both students and teachers about minor changes in the atmosphere; then, they could adjust their conditions to be more ideal for better focus” (Augur). Wondering how many devices will be connected to the Internet? “Some experts forecast that 20 billion devices will be connected by 2020; others put the number closer to 40 or 50 billion; and some even foresee as many as 100+ billion connected devices by that time” (Asseo et al.) 5. Better Communication with Parents One of the biggest factors to promote student success and achievement involves the ability for teachers and parents to communicate with each other and stay on top of student behavior and learning. There are quite a few ed-tech apps available for simple communication, like the text-messaging app, Remind 101. Class Dojo is a popular app used by teachers to track student behavior and provide updates to parents. For documenting student work and assignments, SeeSaw is popular with elementary and middle school students. Many of these apps are wonderful at  keeping parents informed and in the know, but most of them lack one important aspect. “While they are effective at replacing piles of paper flyers and email communications with real-time digital options, they dont address the heart of the issue building strong relationships between parents and teachers” (Lotkina). ClassTag is a new app that takes parent communication one step further it allows teachers to schedule meetings, ask for volunteers for events, and also send surveys to parents. Promoting face-to-face interaction and getting to know parents is something that many apps are missing. Expect more sites and apps that pull parents and caregivers into the classroom and also promote back and forth communication. Asseo, Itai, et al. “The Internet of Things: Riding the Wave in Higher Education.”  Educause Review, 27 Jun. 2016,  er.educause.edu/articles/2016/6/the-internet-of-things-riding-the-wave-in-higher-education. Augur, Hannah. “IoT in Education: The Internet of School Things.” Internet of  Things Blog, IBM, 13 Dec. 2016, www.ibm.com/blogs/internet-of-things/iot-education/. Brandt, Chris. “The Internet of Things and Its Impact on Education.” University Herald, 21 Sep. 2016, www.universityherald.com/articles/41190/20160921/internet-of-things-and-education.htm. Lotkina, Vlada. “What Communication Apps Got Wrong About Parent Engagements.”  Education Futures: Emerging Trends in K-12, 15 Sep. 2016. Education Week,  Editorial Projects in Education, blogs.edweek.org/edweek/education_futures/2016/09/what_communication_apps_got_wrong_about_parent_engagement.html. Zebra Technologies. How the Internet of Things is Transforming Education.  www.zatar.com/sites/default/files/content/resources/Zebra_Education-Profile.pdf.

Description Of Organizational Symbol And Business Design - 1100 Words

Description Of Organizational Symbol And Business Design (Article Critique Sample) Content: NameInstructorTaskDate The differences between the American and the Dutch-French of the film version The Vanishing The differences depicted in American and Europeans movie versions are many and varied. No other movie provides in-depth when comparing the differences than The Vanishing originally done in Dutch then later redone in America. This write up shows the differences of the two versions. To start with, the American movie maker, Hollywood made changes in focal point. The focus was changed from one character in the movie to another and then added characters with the aim of making it more systematic. The minor characters in the original version are made major characters in the American version. The effect of this on the original movies is that it changes its dynamics thus ruining its focus and the plot. Secondly, movie versions made in America usually prioritize action overlooking development of characters and the plot refinement. Compared to the original movie, th ere is a faster movement of things in American versions with appearance of unmotivated behaviors, unconvincing expression of passion resulting into outcomes which are not important. Trying to understand the director, the remake was majorly trying to make a quicker pace in the American version of the movie. The consequences of movies that prioritize on spectacles rather than plot development usually experience shock, are low on creating suspense which is the exact opposite of the original versions. Talking about psychology, the American version of The Vanishing is not as much of psychological. With the high paced movie, there is little time for characters self-reflection . Another difference depicted is that the American movie versions are easily predictable and conventional compared to the European movies. This is supported by the happy ending depicted and the retribution in the movie The Vanishing. The director choice in the original movie and the remake is guided by the audience a nd target groups. The American population like action packed and highly paced movies compared to their counterparts in Europe. American audience like movie with clear endings each time rooting for heroes. My recommendation would be the original version because just like the European films, it is slow paced focusing more on dialogue while referencing on physiology and philosophy and with little special effects involved. The better version of the two movies is the Dutch-French version, it is better to watch the original version since sensibilities dialogue of the European versions do not translate well the English speaking audience. Some of existential truth about human nature and condition of the characters are depicted when Barney chloroforms himself to find out how long to regain consciousness, it is also seen when Rita decides not to abandon Jeff who is obsessed with his past, and the subsequent decision of Jeff to give up on unearthing what happened to D...

The Cold War On The World - 906 Words

Looking back in history you can point out several vicious dictators and leaders that really made a negative impact on the world. These included Adolf Hitler, Benito Mussolini, Mao Zedong, and several others. The idea of absolute power to one person is a dangerous concept and can destroy a country in a short amount of time. The Cold War was a time of determination to stop communism in the eyes of the United States. It also was a time for America to better itself and finding the flaws within their own Country. There was a policy set up stating that the States would help out any country in need that was being invaded by a communist country. The U.S. came up with this policy in efforts to stop the expansion of communism across the globe. During this period of change, America went through a great amount of change itself; from true equality to an economic freedom described by the constitution as well as the loyalty within the government systems. Containment was the key element in ending co mmunism for the world, by preventing the communist countries from invading other countries; they were stuck and eventually gave up their efforts. The United States and Russia have always distrusted and disliked one another, although during the cold war that was put aside while they were both allies against Japan and Germany. Once World War 2 was over, the Cold War quickly started. The U.S. did not want world leadership, although we had the power for it, they just wanted to stop communism.Show MoreRelatedThe Cold War On The World1695 Words   |  7 PagesThe Cold War had a major effect on the world that is still felt today in the 21st century. The Cold War (1945-1991) was a time of conflict between the western democracies and the communist governments of the world. Jimmy Carter once said â€Å"When I was in the White House, I was confronted with the challenge of the Cold War. Both the Soviet Union and I had 30,000 nuclear weapons that could destroy the entire earth and I had to mai ntain the peace.† Though no direct conflict ensued with the United StatesRead MoreThe Cold War On The World948 Words   |  4 PagesCivilizations 10B Period 5 May 17 2016 The Cold War’s Effects on the World The Cold War brought lots of mistrust, fear, and the very real threat of mutually assured destruction(M.A.D), but it also lead to the human race developing the ability to travel to space. The USSR was the first to sent a man in space,then the U.S. had to out do the USSR to prove we are a greater superpower so we put a man on the moon. This was one of the of the many beneficial outcomes of Cold War. Although there were many good andRead MoreThe World Of The Cold War980 Words   |  4 PagesWhen the second world war ended in 1945, the U.S. emerged as a world power. Even though America was already a major player, the dropping of the atomic bombs on Hiroshima and Nagasaki, as well as the defeat of Germany, made sure that America stayed on top. However, when the Cold War started in 1947, the race between the Soviet Union and the U.S. for top nation was on. In the last few months of the war, the world leaders would meet and decide on how to take care of Germany and the rest of Europe whenRead MoreThe World War And The Cold War2435 Words   |  10 Pagesthe Second World War and the cold war. The Capitalist and the Communist stood amidst tussle under the umbrella of super powers- USSR and the USA, focused only on its military and domestic power. The inception of UN Charter developed out of need for regulated peaceful international order after the Second World War didn’t gain much momentum till the end of Cold War. Initially, it was USA and the USSR regulating the limited economic and political interaction. However, the end of Cold war in the 1990sRead MoreWorld War II And The Cold War902 Words   |  4 Pagesinfluenced by some form of ideas and ideologies, or the desire for power, wealth, and land. The events that lead up to and occurred during World War II and the Cold War have been affected by both influences. Throughout both events, the strongest influence both events faced was the desire for land, power and wealth. World War II was a major conflict that affected the world, leaving behind several casualties, broken cities, and death. Under Adolf Hitler’s control, Nazi Germany sought to conquer and controlRead MoreThe Cold War On The World War II1171 Words   |  5 Pagesgentlemen I ______ am pleased to be presenting here today at the Cold War symposium. The cold war was a defining ideological conflict of the 20th century that has left a legacy into the 21st century. A critical event in the Cold War was the Cuban Missile Crisis of 1962. It presented a situation where both the United States and Soviet Union wielded the power of nuclear weapons, with the potential to descend the world into its first nuclear war. The Cuban Missile Crisis was initiated by the Soviet UnionRead MoreThe Cold War On World War II1264 Words   |  6 PagesFrom numerous points of view, the Cold War started even before the weapons fell quiet in Germany and in the Pacific in 1945. Suspicion and doubt had characteriz ed U.S. - Soviet relations for a considerable length of time and reemerged when the cooperation against Adolf Hitler who was chancellor of Germany during World War 2, was no more. The belief system and dreams of the after war world anticipated U.S. president Harry S Truman and Soviet Dictator Joseph Stalin from cooperating. Stalin expectedRead MoreWorld War II : The Cold War978 Words   |  4 PagesAfter World War II came to a stop in the mid-20th century, a new rivalry began known as the Cold War. This battle sorrowed the world’s two great powers the democratic, capitalist United States and the communist Soviet Union against each other. Beginning in the late 1950s, space would become another tense stage for this competition, as each side wanted to prove the superiority of its technology, its military firepower and by extension its political-economic system. There were a lot that led up priorRead MoreThe Cold War And The World War II872 Words   |  4 PagesDuring the World War II through the present, the Cold War and the Globalization impacted a lot both positive and negative sides for the national world. The Cold War was a remarkable time for not only Germany and Globalization was a big shift for the world. From that, people defined Cold War as a division and Globalization as integration. So why do people define two events like that? The Cold War was simile as a division, especially when it came to Germany. As we all know, Germany was divided intoRead MoreWorld War II : The Cold War1087 Words   |  5 PagesWorld War II was devastating to all powers involved, but especially to the countries of Europe who had a war raging in their backyard. After the war ended, the world was a disaster, with economic and political policies destroyed. However, the tension that encompassed the world did not pass with the ending of the war; instead, it grew under the surface, strengthening animosity between countries with differing views, particularly the Union of Soviet Socialist Republics (USSR) and the United States

Demand for Black Forgiveness - Free Essay Example

Sample details Pages: 3 Words: 909 Downloads: 3 Date added: 2019/06/26 Category Society Essay Level High school Topics: Forgiveness Essay Did you like this example? Forgiveness in itself is a process. A process that requires reflection, acknowledgement, and compassion from both the oppressor and oppressed. Forgiveness often requires a journey of grieving and healing that looks and feels different for everyone. Although, at times forgiveness seems like more of an obligation then a choice. Historically, black forgiveness of white violence has remained a form of self-protection for blacks. America celebrates and explicitly demands black forgiveness in the face of violence. At a philadelphia Starbucks, two black men were arrested for trespassing when they decided not to order anything. propelled the issue of racial bias into the spotlight. Rashon Nelson, 23, said that he had asked to use the restroom and an employee told him it was for paying customers only. A witness at the incident, said another woman had entered the Starbucks moments prior to the men being arrested and was given a bathroom code without having to buy anything. insistence upon involving police in seemingly minor interactions puts black lives at risk. White people have made their fear and discomfort a weapon in otherwise peaceful encounters for years. Further, white people identifying themselves as the victim allows them maintain innocence. Don’t waste time! Our writers will create an original "Demand for Black Forgiveness" essay for you Create order Dylann Roof, a white supremacist, killed nine blacks during a prayer service at the Emanuel African Methodist Episcopal Church in Charleston, South Carolina. The families of the victims of the Charleston massacre publicly announced, less than 24 hours after the event, that they forgive Dylann Roof. The family members were embraced by the media for their compassion and fortitude. I would like to make it crystal clear I do not regret what I did, Roof wrote in the journal while in Charleston Countys jail. The systems of white supremacy demand forgiveness from blacks even though white supremacists have done nothing to reconcile or promise stop their behavior. The expectation that black people will always and immediately forgive the violence done to them by the world, or individual people, is a demented ritual. The relationship between blacks and white supremacy is one that lacks acknowledgement and reflection. 9-year-old Jeremiah Harvey was wrongly accused of assaulting a white woman in a corner store, although this incident was negated by security footage. Young man, I dont know your name, but Im sorry, Teresa Klein said. This is one of many incidents in which white people have called the police on black people for unobtrusive behavior. To many individuals, black kids seem older than they actually are. Harriet Beecher Stowes, Uncle Toms Cabin was one of the most influential books of the 19th century and was pivotal to this idea. Stoewe created the virtuous white character Ava, who contrasted with Topsy, the rogish black girl. In the novel, Harriet showed Topsy was at heart an innocent child who misbehaves because of the trauma she experienced during slavery. The success of Uncle Toms Cabin encouraged the world of theatre to create adaptations of the novel by using minstrelsy. The ministry version of Topsy had transformed into the pickaninny, one of the most racist images ever made. The ca ricature often arrived beside saintly white kids. These destructive images altered Americas perception of childhood inncocence using it as a tool of racial oppression. Now, black children are subject to scrutiny and skepticism. The adultification of black children in America has revolutionized the ways in which they are seen and heard. Blacks in America are impacted by the ramifications of racism daily and expected to hold onto a forgiving heart. Popular media perpetuates the idea of forgiveness in hopes of trying to make sense of the event. The call for forgiveness is familiar when blacks experience tragedy under the gaze of the public. Black people forgive in order to survive. We have to forgive countless times while racism and silence continue to flourish. We forgive not for the betterment of us, but for the sake of others. The media holds onto these black narratives about forgiveness so they can pretend the world is better than what it actually is, and that racism is simply apart of the past instead of a vital part of the world today. While stories of compassion are embraced by the media, the rage of blacks is nearly always condemned. Images of angry young black people are viewed as bad. News stations do on-site reporting of protests, where individuals who express emotions of anger and passion is rarely celebrated. These acts are seen, by most, as unforgivable, violent, and inappropriate. Forgiveness is what blacks, specifically black christians, have been taught to do. A history of oppression both systemically and mentally deriving from slavery, with Christianity as one of its foundations. During slavery, Enslaved blacks adopted the religion of their masters and used religion as a way to cope with the trauma. Modern day black Christians inherited faith from their parents, who inherited it from their parents, who inherited their faith from those who were introduced to Christianity during times of slavery. The notion blacks have around the act of forgiveness is grounded in the liberation of whites. Even in the midst of racial tension, police brutality, and transformational protests we are expected to remain civil. We are prompted to show compassion in response to hatred, and calmly work through trauma. Forgiveness is complex, especially when events with obvious racist motivations occur. The countless times blacks are covertly and overtly demanded to forgive is reminder of how far America has to go to address racism, one of its foundational wrongdoings.

George Catlin, Biography of Painter of Native Americans

The American artist George Catlin became fascinated with Native Americans in the early 1800s and traveled extensively throughout North America so he could document their lives on canvas. In his paintings and writings, Catlin portrayed Indian society in considerable detail. â€Å"Catlin’s Indian Gallery,† an exhibit which opened in New York City in 1837, was an early opportunity for people living in an eastern city to appreciate the lives of the Indians still living freely and practicing their traditions on the western frontier. The vivid paintings produced by Catlin were not always appreciated in his own time. He tried to sell his paintings to the U.S. government and was rebuffed. But eventually he was recognized as a remarkable artist and today many of his paintings reside in the Smithsonian Institution and other museums. Catlin wrote of his travels. And he is credited with first proposing the idea of National Parks  in one of his books.  Catlins proposal came decades before the US government would create the first National Park. Early Life George Catlin was born in Wilkes Barre, Pennsylvania on July 26, 1796. His mother and grandmother had been held hostage during an Indian uprising in Pennsylvania known as the Wyoming Valley Massacre some 20 years earlier, and Catlin would have heard many stories about Indians as a child. He spent much of his childhood wandering in the woods and searching for Indian artifacts. As a young man, Catlin trained to be a lawyer, and he briefly practiced law in Wilkes Barre. But he developed a passion for painting. By 1821, at the age of 25, Catlin was living in Philadelphia and trying to pursue a career as a portrait painter. While in Philadelphia Catlin enjoyed visiting the museum administered by Charles Wilson Peale, which contained numerous items related to Indians and also to the expedition of Lewis and Clark. When a delegation of western Indians visited Philadelphia, Catlin painted them and decided to learn all he could of their history. In the late 1820s, Catlin painted portraits, including one of New York governor DeWitt Clinton. At one point Clinton gave him a commission to create lithographs of scenes from the newly opened Erie Canal, for a commemorative booklet. In 1828 Catlin married Clara Gregory, who was from a prosperous family of merchants in Albany, New York. Despite his happy marriage, Catlin desired to venture off see the west. Western Travels In 1830, Catlin realized his ambition to visit the west and arrived in St. Louis, which was then the edge of the American frontier. He met William Clark, who, a quarter-century earlier, had led the famed Lewis and Clark Expedition to the Pacific Ocean and back. Clark held an official position as the superintendent of Indian affairs. He was impressed by Catlin’s desire to document Indian life and provided him with passes so he could visit Indian reservations. The aging explorer shared with Catlin an extremely valuable piece of knowledge, Clark’s map of the West. It was, at the time, the most detailed map of North America west of the Mississippi. Throughout the 1830s Catlin traveled extensively, often living among the Indians. In 1832 he began to paint the Sioux, who were at first highly suspicious of his ability to record detailed images on paper. However, one of the chiefs declared that Catlin’s â€Å"medicine† was good, and he was allowed to paint the tribe extensively. Catlin often painted portraits of individual Indians, but he also depicted daily life, recording scenes of rituals and even sports. In one painting Catlin depicts himself and an Indian guide wearing the pelts of wolves while crawling in the prairie grass to closely observe a herd of buffalo. Catlins Indian Gallery In 1837 Catlin opened a gallery of his paintings in New York City, billing it as â€Å"Catlin’s Indian Gallery.† It could be considered the first â€Å"Wild West† show, as it revealed the exotic life of the Indians of the west to city dwellers. Catlin wanted his exhibit to be taken seriously as historical documentation of Indian life, and he endeavored to sell his collected paintings to the US Congress. One of his great hopes was that his paintings would be the centerpiece of a national museum devoted to Indian life. The Congress was not interested in purchasing Catlin’s paintings, and when he exhibited them in other eastern cities they were not as popular as they had been in New York. Frustrated, Catlin left for England, where he found success showing his paintings in London. Decades later, Catlins obituary on the front page of the New York Times noted that in London he had reached great popularity, with members of the aristocracy flocking to see his paintings.   Catlin’s Classic Book on Indian Life In 1841 Catlin published, in London, a book titled Letters and Notes on the Manners, Customs, and Conditions of the North American Indians. The book, more than 800 pages in two volumes, contained a vast wealth of material gathered during Catlin’s travels among the Indians. The book went through a number of editions. At one point in the book Catlin detailed how the enormous herds of buffalo on the western plains were being destroyed because robes made of their fur had become so popular in eastern cities. Perceptively noting what today we would recognize as an ecological disaster, Catlin made a startling proposal. He suggested that the government should set aside enormous tracts of western lands to preserve them in their natural state. George Catlin can thus be credited with first suggesting the creation of National Parks. His Later Life Catlin returned to the United States and again tried to get the Congress to buy his paintings. He was unsuccessful. He was swindled in some land investments and was in financial distress. He decided to return to Europe. In Paris, Catlin managed to settle his debts by selling the bulk of his collection of paintings to an American businessman, who stored them in a locomotive factory in Philadelphia. Catlin’s wife died in Paris, and Catlin himself moved on to Brussels, where he would live until returning to America in 1870. Catlin died in Jersey City, New Jersey in late 1872. His obituary in the New York Times lauded him for his work documenting Indian life and criticized the Congress for not buying his collection of paintings. The collection of Catlin paintings stored in the factory in Philadelphia was eventually acquired by the Smithsonian Institution, where it resides today. Other Catlin works are in museums around the United States and Europe.

The Box Man Analysis Essay - 868 Words

Box Man Final Draft We come alone in this world and one day we will be alone once again; therefore, we must formulate the choice to achieve things ourselves. That is why in the essay â€Å"The Box Man†, Barbara Lazear Ascher writes about the evening customs of diverse people that live alone and by observing these people, reflects on the nature of solitude. She demonstrates that solidity doesn’t necessarily mean being lonely, just alone and explains how lonely and alone are unlike. Ascher uses the rhetorical strategies compare and contrast and imagery and description to demonstrate her views on solidity. To start off, Ascher uses the rhetorical strategy of compare and contrast to reflect on the nature of solitude. She compares the†¦show more content†¦Ascher contrasts the Box Man with the two women to illustrate that being alone by choice will bring you much more pleasure than being alone without will. She gives us these scenarios to bring about the unlike chara cteristics of people that are alone and how differently each person survives. Ascher also uses valuable description and imagery to reflect on the nature of solitude. She uses specific details to interpret her observations effectively. Ascher expresses the Box Man’s behavior with much detail. She shows us how high his collar was by stating, â€Å"His collar was pulled so high that he appeared headless†¦Ã¢â‚¬  as well as specifically telling us how the Box Man preferred his boxes by stating, â€Å"...he began to sort through the boxes, picking them up, one by one, inspecting top, insides, flaps†¦ dropped it in a doorway.†. Ascher displays imagery by using figurative language to describe the many characteristics and actions of the Box Man and she details all the observations she has made about the Box Man’s night. The author wants us to perceive how happy one can be in solitude like the Box Man by specifically describing the events that took place and using imagery so the reader can construe her vision clearly. Moreover, Ascher shows us the women who eats soup’s nightly venture. She says in much details exactly how the women orders her dinner and how the she eats the soup by taking the extra Saltine crackers she receives and breakingShow MoreRelatedUse of Symbols in The Lottery by Shirley Jackson981 Words   |  4 Pageshave a traditional sacrifice they called The Lottery. The villagers would have their kids choose out stones for the village. Once they are all together with the stones collected, they have a member from each family to choose a white paper from a black box. After a family is chosen, the members within the family have to be chosen to be the sacrifice for the village. The way that knew that they were chosen was a black dot in the middle of the paper. The chosen one well be stoned to death by everyone inRead MoreEssay on The Lottery by Shirley Jackson: an Analysis1522 Words   |  7 PagesShirley Jackson: An Analysis The short story â€Å"The Lottery† by Shirley Jackson was written in 1948 and takes place in a small town, on the 27th of June. In this story, the lottery occurs every year, around the summer solstice. All families gather together to draw slips of paper from a black box. When reading this story, it is unclear the full premise of the lottery until near the end. The heads of households are the first to draw a piece of paper from the black box. The paper with theRead MoreUse of Symbolism in The Lottery by Shirley Jackson954 Words   |  4 Pagesstory in all the characters and objects in the story. This Short story takes place in the summer where a small town has a lottery every year round. The person that wins the lottery has a huge impact on the town and the crops that grow in it. Old man Warner is the oldest in the town and has been in more than seventy lotteries he likes to go by tradition and doesn’t like to change it up. Mrs. Hutchinson on the other hand doesn’t want to go by the tradition and thinks that the lottery is a hugeRead MoreSelf-Reflective Essay1685 Words   |  7 Pagesalready in the past) and were built upon throughout the quarter. The knowledge gained over the course of the quarter werent only those three types of appeals. Rhetorical strategies like proposals helped reinforce the course and using rhetorical analysis in different situations have become easier throughout the quarter. I believe that I have made sufficient progress towards becoming a better writer this way. My first major writing in the quarter was shaky and quite uncertain in some areas. TheRead MoreNotes On Childhood And Background1204 Words   |  5 PagesPennsylvania (Boeree, n.d., para. 1). Skinner’s father was a lawyer while his mother stayed home to care for Skinner and his siblings. Interest in building contraptions and gadgets was shown by Skinner at an early age (Kaiga, C. (2012, July 2). Academic Essays on Simple topics. Retrieved October 19, 2014.). He spent much of his childhood building various machines and devices, including a failed attempt to build a perpetual motion machine (Kaiga, 2012, para.4). In a biography about B.F. Skinner, Dr. CRead MoreHidden Symbols in The Lottery by Shirley Jackson1170 Words   |  5 Pagesliterature you read in school. Symbolism is an object, which represents something else. For example, in the short story, â€Å"The Lottery†, Mrs. Hutchinson got picked for the lottery. The word â€Å"hutch† is another word for b ox, and she happened to have her life taken from her by a paper in a box. The odd, short story of â€Å"the Lottery† is a story that should be read by many people for any urge to find symbolic references or to just kick back and read an interesting story with a twist. The lottery seems likeRead More Essay on Shirley Jacksons The Lottery - Message of Social Responsibility912 Words   |  4 Pageswas (Jackson, 864). No one really seems worried that in an hour or so one of their neighbors will be stoned to death. The old worn out black box suggests that Jackson used a bit of irony to bring out the meaning of death. Black being a dark gothic color, and the oldness of the box suggests that the lottery is a tradition that has lasted for years. Old Man Warner, the town grandfather, supports the lottery and tries to make sure it lasts forever. This brings out the true meaning of Shirley Jackson’sRead MoreAnalysis of The Pirates of the Caribbean: The Curse of the Black Pearl Poster783 Words   |  4 Pages Design Analysis Essay BCM 110 In this essay I am going to analyse the movie poster for the film ‘Pirates of the Caribbean : The Curse of the Black Pearl’ . This film was released in 2003 directed by Gore Verbinski and it was a huge Box-Office hit and had great reviews . It also made Johnny Depp the superstar he is now and it stars other actors such as Orlando Bloom and Keira Knightley . The genre of the film is an action adventure film with lots of other elements in it . Read MoreA Tragic Love Quadrangle: An Analysis of The Seagull by Anton Chekhov1295 Words   |  6 PagesA Tragic Love Quadrangle: An Analysis of The Seagull Based on his real life events and experiences, The Seagull is one of Anton Chekhovs most distinguished dramatic works. The play explores love, loss and despair. Despite the play’s classification as fiction, the event that served as the catalyst to Anton Chekhov’s dramatization actually took place. As Keith Neilson stated: The Seagull was based on an event in Anton Chekhov’s life. One afternoon, while he was taking a walk with his friendRead MoreAnalysis Of Prometheus And The First People By Olivia E. Coolidge784 Words   |  4 PagesGreeks believe at the time man was created there was no sorrow or wicked ways, a war was unknown to man. Zeus entrusted their creation to two brothers, Prometheus and Epimetheus. Epimetheus took over all things but got forced to appeal to Prometheus for help. Prometheus later was tortured by Zeus for making humankind like the gods. After centuries Prometheus was released and him, along with the other gods created woman. Then flooded the earth to kill all evil. This essay will examine, Prometheus

Mental illness and prison Free Essays

string(63) " most make it a court decision based on psychiatric testimony\." From the 1960’s to the 1980’s, the deinstitutionalization movement demanded that the mentally ill be treated in the community, using new drug therapies that appeared to control even the most extreme behaviors of the mentally ill.   This liberation of psychiatric patients was reinforced by court decisions that awarded certain legal rights to the emotionally ill.   But few community-based programs were developed to treat psychiatric patients effectively. We will write a custom essay sample on Mental illness and prison or any similar topic only for you Order Now    Released to the community without adequate support and treatment services, the mentally ill gravitated to criminal confinement facilities for offenders, particularly the jail but also to the prisons of the United States. It is estimated that about 15 percent of offenders imprisoned at any time have severe or acute mental illnesses, such as schizophrenia, manic-depression illness, and depression.   Approximately 10 to 15 percent of persons with these three illnesses die by suicide.   Yet current treatment is extremely effective, if given.   Prisoners tend to be in poor mental health and about 80 percent of male prisoners and 80 percent of female jail inmates will, over their lifetime, have at least one psychiatric disorder. The greater the level of disability while in prison, the more likely the inmate is to receive mental health services.   In practice, proportionately more female prisoners use mental health services than do males, and whites are more likely to seek or secure prison mental health services than others.   At least half of the inmates who need such treatment go without it (Sigurdson, 2001). While the U.S. Supreme Court has not found that inmates have a constitutional right to treatment, it has ruled an inmate’s constitutional right to medical treatment includes the right to treatment for serious emotional illness.   The correction system is caught in the middle.   Institutions are not required to provide services simply because their clients are criminals, and thus have shifted critical funds to other uses, such as increased security staffing.   The threat of potential litigation has meant that some revision and provisions of mental health services for seriously ill inmates is necessary. As the mentally ill become a larger segment of the population in jails and prisons, professionals in the mental health field became essential to the correctional administrators.   The ratio of mental health practitioners to inmates remains much too low, there has been some progress.   Because many institutions must deal with mental health issues on a priority basis, few to no services are provided for the majority who do not exhibit violent or bizarre behavior.   It is a practical fact that in corrections â€Å"the squeaky wheel gets the grease† (Steadman, 1991). For some inmates, the impacts of prison life overwhelm their usual coping patterns.   Some factors that lead to prison psychosis include the routine of prison, fear of other inmates, forced homosexual behavior, assault and fear of assault, deteriorating in affairs and circumstances of family on the outside of prison and depression.   When the psychological crisis comes, correctional administrators frequently transfer affected inmates to prison infirmaries or psychological treatment words, or initiate inmate transfer to a mental health system. Long-term and intensive psychotherapy for mentally ill inmates is believed to be rare.   Treatment for episodic mental crisis tends to remain at the first aid level in many states.   Death rows do not usually contain a large proportion of a prison’s population but subsume a disproportionate share of the per inmate cost due to the demands of observing, caring, and maintaining death row.   That includes a lower staff-inmate ratio, mail processing, death-watch officer workload, closer custody during recreational periods and so on.   Some inmates on death row become mentally ill and as such cannot be executed (Ford v. Wainright, 106 S. Ct. 2595, 1986). The state has an additional burden of determining if the death-row inmate is insane, establishing some procedure to restore the inmate to sanity, and then certifying the sanity of the patient-inmate.   Because this would be tantamount to a death sentence and not a favor for the inmate, it is unlikely mental health physicians would undertake that process alone or with any great enthusiasm.   It remains for the states to develop procedures for identifying, diagnosing, treating, and certifying the sanity of death row inmates who claim to be insane (Steadman Monahan, 1984). For the extreme behavior cases, there are special units for more intensive treatment, such as the one in Washington State.   That unit is a model of how to deal with extreme mentally and behaviorally disordered prisoners.   Unfortunately, that facility can handle only 144 inmates.   The figure is only about one-tenth of the commonly recognized population of inmates who could use more intensive mental health services.   One quickly finds that only the really severe cases are able to be referred to the Special Offender Center. It appears that the relationship between crime and mental disorder has no real cause effect.   It is essential for society to learn more about distinguishing between different kinds of mental illness and their impacts on safe and secure administration of correctional institutions.   It is important to remember that the real link to look for is one that indicates the potential for harm to the mentally ill person and others.   It may be a long time before such options are available to the already overcrowded corrections system in the United States (Wessely Taylor, 1991). There are two justifications that defendants can invoke in an attempt to relieve themselves of criminal responsibility for a criminal act.   The first is not guilty by reason of insanity and the second is incompetent to stand trial.   In the first instance, offenders do not deny the commission of the act, but assert they lacked the capacity to understand the nature of the act or that it was wrong. The second instance is based on the common law criterion that defendants must be able to understand the charges against them to cooperate with their counsel in the preparation of their own defense.   The procedures for determining competency vary considerably among jurisdictions, but most make it a court decision based on psychiatric testimony. You read "Mental illness and prison" in category "Essay examples"   If defendants are found incompetent to stand trial, then they are usually committed to a mental institution until declared competent (Hans, 1986). Psychiatric judgment of mental abnormality enters into the criminal law in three ways.   Aside from fitness to stand trial and criminal responsibility, if an individual is convicted, psychiatry is often consulted in designing a custodial or treatment program for him or her. One problem in the use of psychiatry in the legal system is that there are vast and irreconcilable differences in the legal standards; fairness is achieved by responding to a specific act with a specific type of reaction while ignoring a mass of details about the accused. On the other hand, in the mental health approach of psychiatry the whole personality of the accused is relevant in determining the state’s response to criminal behavior.   Psychiatry is an applied science, but legal practice makes no such claim.   Clearly, as long as a judge and jury have such important roles in the court process, convicted criminals cannot be treated primarily according to scientific standards.   While it is customary for a judge and jury to participate in the legal process, we would find their dealing with matters of mental health bizarre and while the legal process is typically open to scrutiny by all people affected, the procedures of psychiatry are almost never made public.   The types of accountability of the legal and mental health systems are quite different. If a court correctly describes the facts of a case and chooses the correct legal response to these facts, the court is never held accountable for any negative consequences flowing from its actions, such as the suicide of a convicted offender.   What ultimately happens to the convicted offender or whether the offender’s family must go on welfare is not the court’s concern.   The judge is not bound to such utilitarian considerations.   However the judge is bound by law to a specific range of responses.   Psychiatry, on the other hand, is responsible for how its decisions affect the individual in the future (Galliher, 1989). With the advent of legal insanity and legal incompetence as defenses against criminal conviction caused the development of special asylums for the criminally insane, in most cases just another form of prison without due process protections.   In more recent years those claiming to be not guilty by reason of insanity have been the subjects of considerable debate.   President Nixon sought to have the not guilty by reason of insanity defense abolished.   More informed criminologists point to such problems with the insanity defense as excessive media coverage, suspicion of malingering by the defendant, and conflicting and suspicious testimony by mental health professionals testifying for either the defense or the prosecution. The insanity defense is used in less than 1 percent of all felony cases and of those only one in four are found to be not guilty by reason of insanity.   One study found only the most emotionally and behaviorally disturbed defendants to be successful in their plea and that the successful petitioners had committed more serious offenses.   The decision to acquit is more frequently made in court b y prosecutors, defense attorneys, and the judge, and less frequently by jury members.   Persons acquitted by the not guilty by reason of insanity are generally found less likely than their cohort offenders to commit crimes after release (Hans, 1986). Prosecutors often hope that those accused offenders acquitted through the plea of not guilty by reason of insanity will be institutionalized for a period sufficient to reduce their dangerousness, and to provide both public and safety and some retribution.   The debate continues.   Perhaps the most reasonable solution would be to determine guilt first and then sift the issue of diminished capacity or insanity in that case to the sentencing or case disposition state.   The American Psychiatric Association, following the attack by John Hinckley on the life of President Reagan, recognized that position. As a response, by 1986, twelve states abolished the insanity defense entirely then created guilty by mentally ill statutes in its place.   Under those statues, an offender’s mental illness is acknowledged but not seen as sufficient reason to allow him or her to escape criminal responsibility.   If convicted, offenders are committed to prison.   Some states will provide mental health treatment in the prison setting, but others may transfer the offender to a mental health facility for treatment.   In Georgia, defendants who entered insanity pleas but were determined guilty by mental illness received harsher sentences than their counterparts, whose guilt was determined in trial suggesting increased punishment for the disturbed offender (Callahan, McGreevy Cirincione, 1992). Persons with mental disability, such as mentally disturbed or disorders, were once scorned, banished, and even burned as evil.   But in more enlightened times we have built backwoods fortresses for them to protect ourselves from contagion.   They have been executed as witches, subjected to exorcism, chained or thrown into gatehouses and prisons to furnish a horrible diversion for the other prisoners.   Before the Middle Ages persons with a mental illness were generally tolerated and usually cared for locally by members of their own family, tribal system, or primitive society. However widespread poverty, disease, and religious fanaticism seemed to trigger intolerance for any unexplainable deviation from the norm.   The mentally disturbed were thought to be possessed by devils and demons and were punished harshly because of it.   The first insane asylum was constructed in Europe in 1408.   From that date until recently the asylum was a dumping ground for all the mentally disordered people that could be neither understood nor cured. In the United States, one after another of the individual states responded to that compelling method of ridding society of misfits, and built numerous institutions during the mid 1800’s.   The inflated claims of cures for mental illness could not stand up against the process of institutionalization and long-term commitments sometimes for a lifetime and not cures became the rules of the day (Ives, 1914). Asylums became yet another invisible empire in America with the punitive excess and lack of care or caring ignored by society. â€Å"Out of sight, out of mind† was the catch phrase of these unfortunates.   With the discovery of tranquilizing drugs, these places became a place where patients were put into a controllable stupor, until a cure could be found.   Because of longer and longer periods of institutionalization usually by family members finally got the attention of the courts. In the 1960’s the rights of all citizens, including the mentally ill and convicts, were being re-examined at every level. The abuses in the back wards of the asylums were brought to light and the counter-reaction was extreme.   In the early 1970’s, state after state adopted policies under the Community Mental Health Act that swept the country.   The essential goal was to release all inmates of the asylums who were not a clear and present danger to themselves and society.   This act flooded the central cities of America with tens of thousands of mentally impaired street people and created poorhouses.   The response by most jurisdictions has been to transfer the problem to the criminal justice system, filling the jails and correctional institutions of America, a process known as transintitutionalization (Arrigo, 2002). There appears to be some confusion between physical disease and mental disease.   Because physicians have made great strides in gaining knowledge about physical disease, it is assumed by some people that this is also true of physicians’ knowledge about mental disease.   That is the tendency is to apply the same standards of competence to both areas of practice, even though this is hardly warranted. The distinction between crime and mental illness is unclear.   Some of the writers assume that nearly all criminal behavior is a manifestation of mental disease.   It seems that the reason for both of these ambiguities is that we really do not know what mental illness is, and that is the reason we cannot distinguish between mental illness and physical illness on the one hand and mental illness and crime on the other.   It is unfortunate that the long indeterminate sentences often given to mentally disordered offenders reflect a fear that those committed might be a problem in the future. It is the expectation that someone is capable of predicting criminal inclination that makes so questionable the programs for treating the mentally disordered.   So, one can see the paradox of requiring psychiatrists to predict behavior and to attach a label to offenders, when that might result in an indefinite or even lifelong commitment to a mental institution for someone who is not really dangerous, such as a false-positive prediction.   The individual is then labeled for custody and treatment in a special area within that institution.   When you consider the wealth of folklore surrounding mental institutions, it becomes clear that a dreadful lifelong stigma accompanies the label of criminally insane.   While the public remains upset by the gaping loophole in the net of justice, the courts continue to seek out equitable ways to deal with the offender who has diminished mental capacity. Reference: Arrigo, B. (2002). â€Å"Transcarceration: A Costructive Ethnology of Mentally-Ill    Offenders†.   Prison Journal 81(2), 162-186. Callahan, L., McGreevy, M., Cirincione, C. (1992).   â€Å"Measuring the Effects of the   Ã‚  Ã‚  Ã‚   Guilty but Mentally Ill Verdict: Georgia’s 1982 GBMI Reform†.   Law and   Ã‚  Ã‚  Ã‚  Ã‚   Human Behavior 16(4), 447-462. Galliher, J. (1989).   Criminology: Human Rights, Criminal Law, and Crime.   N.J.:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Prentice Hall. Hans, V. (1986).   â€Å"An analysis of Public Attitudes toward the Insanity Defense†.   Criminology 24(3), 393-413. Ives, G. (1914). A History of Penal Methods.   London: S. Paul. Sigurdson, C. (2001).   â€Å"The Mad, The Bad and The Abandoned: The mentally Ill in   Ã‚  Ã‚  Ã‚  Ã‚   Prisons and Jails†.   Corrections Today 62(7), 162-186. Steadman, H. (1991).   â€Å"Estimating Mental Health Needs and Service Utilization Among   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Prison Inmates.†Ã‚   Bulletin of the American Academy of Psychiatry and the Law    19(3), 297-307. Steadman, H. J. Monahan, J. (1984).   Crime and Mental Disorder.   Washington, D.C.:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   U.S. Department of Justice. Wessely, S., Taylor, P.J. (1991). â€Å"Madness and Crime: Criminology versus   Ã‚  Ã‚  Ã‚  Ã‚   Psychiatry†.   Criminal Justice How to cite Mental illness and prison, Essay examples

Cybernetic Communication Model Advertising - Myassignmenthelp.Com

Question: Discuss About The Cybernetic Communication Model Advertising? Answer: Introduction Coca-Cola Company has been facing a challenge in the reduction of its sales volumes due to decline in the demand for its products. The slowing down in demand of Coca-Cola products has been due to health concerns about its products. The habits of consumers are changing and they are becoming more and more concerned about their health which means that the future of the company and majority of its products is now at stake. The company, therefore, aims at developing a new brand of drink called Fruity Cola. The drink will be manufactured using natural organically grown fruits of different varieties. The brand will be premium and it is expected to become a sensation in the market. This is because the products will not only a health concern but also it offers consumers very many health benefits. This report analyzes the marketing plan the company is planning to use to market its products globally. The marketing strategy explains the strategies to be undertaken by the company to help introduc e the new product to the market and achieve the desired sales volumes (Lamb, Hair McDaniel,2012). The first section of the report evaluates the background of the soft drinks industry to help get an understanding of the level of competition and the factors that underline success in this industry. The report also contains a SWOT analysis of the company in order to identify the strengths and weaknesses of the company. This is followed by an analysis of the external marketing environment with factors such as culture and demographics being discussed. The possible market segmentation for the new product is done to help market the product better. Marketing mix for the company helps to identify the prices of the products and the distribution channels that will be used to distribute the product. Industry background The players in this industry mostly produce canned or bottled soft drinks. Some of them are carbonated soft drinks and others are still like bottled water. The soft drinks processing industry in Australia is very competitive and there are very many players in this industry. The soft drinks industry has experienced modest growth since the year 2012. There are also many factors that have constrained the growth of this sector such as changing consumer behavior and increasing health concerns related to the products in this industry. There has also been stiff competition between players in this industry. This has brought a price war whereby the industry players try to outdo one another based on pricing and therefore the prices for the products end up being too low. This has reduced the profit margins for this industry to very low levels. The soft drinks industry is focusing its attention to energy drinks and sports drinks that are becoming popular in the product. Real fruit juices which a re manufactured from farm inputs are also in high demand. The growth in the demand for these products has supported the growth in the soft drinks industry. Thus, therefore, means that the companies that are able to develop new products which may be either sports drinks or fruit juices will be able to conquer this industry. Over the next five years, the revenues in this industry are expected to grow by 0.7%.The expected revenues for the soft drinks industry in the 2016-2017 year are expected to reach $4.2 billion(Ellis, 2010). This is an expected decline of 0.3% due to price competition which is resulting in much lower prices. The changing social trends have also affected the demand for soft drinks with most health-conscious consumers moving away from sugary drinks to zero sugar products. The future for this industry, therefore, lies in energy drinks and sports drinks as well as fresh fruit drinks which are considered healthier. Some of the external drivers that are key to this indus try include demand from supermarkets and groceries. Most of the output from this industry is sold in supermarkets. Increased demand from grocery stores and supermarkets will lead to increased revenues for this industry. The other key driver for this industry Is demand from fast food services which accounting for a significant portion of the industries total sales volumes. The disposable income of households also drives demand in this industry. Higher disposable incomes enable more spending for products such as soft drinks and therefore affecting the industry revenues positively. SWOT analysis of Coca-Cola A SWOT analysis of Coca-cola shows the strengths weaknesses, opportunities and threats that the company is exposed to. The main strength of coca cola is its promotion strategies. Coca-cola undertakes aggressive promotion of all its products. Coca-cola marketing mainly targets people of all ages while its competitors like Pepsi mainly focuses its marketing on children. The company designs a message that resonates well with the targeted customer. The other strength of the company is its distribution system. The franchised distribution system is very strategic for coca cola since it enables the company to focus on production and marketing (Sahaf, 2008). The bottlers and other partners concentrate on distribution, bottling and merchandising. Coca colas new product development is also another major strength. The company is able to respond to consumer needs, tastes and preferences and is able to develop a new product for each market segment (Yuece,2012). The administrative control of the company also helps in proper coordination of its activities globally. The main weakness of coca cola is its low product diversification. This is very noticeable when compared to its competitor Pepsi. Pepsi has diversified into snacks market segment with the launch of its Lays and Kurkure products (Mennen,2010). Coca-cola has remained focused on soft drinks industry and does not venture into other unrelated businesses. Healthy concerns by consumers are given the sugar levels in the products of the company is a major weakness for coca cola. This, therefore, means that the company needs to keep on innovating products that are healthy and that are able to meet consumer needs. Since the company mostly depends on carbonated drinks business, it has to keep on innovating since sales of carbonated drinks are falling drastically (Rajagopal,2012). There are various opportunities available for coca cola exploit. One of these opportunities is diversification which will enable the company to raise more revenue and spread risk further. The company can also invest in manufacturing of fruit juice which is gaining favor among consumers due to their health benefits (Bidgoli, 2010). Coca-cola also has an opportunity to invest further in developing countries such as in Africa where there is unexploited market potential. The threats for Coca Cola Company include the intense competition from Pepsi and other manufacturers of soft drinks and bottled water. The stiff competition means that the market share of the company is under threat and this may lead to decrease in revenues for the company. Threat from substitute products such as tea and coffee due to the increasing health concerns among consumers. Marketing environment analysis The macro-environment factors that affect Coca-Cola Company are the factors that affect the companys activities and operations and the company is not in control of them. Some of these factors include the culture of the people who the company sells its products to. Cultural and social has had a significant impact on coca cola. Culture plays a very important role in determining the consumer behavior. The consumption patterns of customers in Australia is changing since most of the people are becoming so conscious about the health implications of what they consume (Finne Grnroos, 2009). The changes in cultural and social beliefs have affected the demand for the companies` products since the company sells in a society where there are cultural beliefs about the products being consumed (Blakeman, 2014). The culture of Australian consumers mainly didnt emphasize on the health benefits of products being consumed. Australia is one of the countries where the weather is mostly hot therefore mea nt the demand for its carbonated products remained very high. In the recent past, there have been allegations of some of the products produced by the company have negative effects on human health such as causing cancer. The high levels of sugar in most of Coca-Colas products have also been blamed to cause problems such as diabetes and issue of weight. These factors have therefore contributed to changes in the culture of consumers. More and more consumers are wary of what they consume and therefore some of them are shunning sugary products and prefer to consume energy drinks or bottled water. Since the company cannot control the culture of the people, it has adopted its products to fulfill the needs of consumers (BALAKRISHNA, 2011). The company has produced bottled water and energy drinks such as Monster energy drink to help fill the gap that exists in the market. Coca-cola is still focusing on developing more products to help meet the needs of various consumers in terms of tastes an d preferences. Demographics Consumer demographics are factors such as age, gender, race, income levels, education levels, lifestyle and employment that are relevant in marketing the companys products(Pride, Ferrell, Lukas, Niininen Schembri, 2015). Age is an important factor in marketing for coca cola. The company identifies the age group that represents the majority of its consumers and targets most of its advertising to that target group. Coca-cola mostly targets young adults in its marketing efforts. The company has come up with a policy not to market its products to young children due to the high levels of sugar in its products. The lifestyle of people also helps in market segmentation and target marketing. People with a lifestyle of having fun and relaxing are more likely to consume coca cola's products. The economic environment is also important when marketing the new fresh fruit juice. The issues of inflation and the economic stability of the country is important in marketing a new product. The current economic environment of Australia is stable and will provide a good environment for the product to break through. The political environment of Australia is stable. There are also currently no political issues surrounding the Coca Cola company and therefore the new Fruity juice cola is expected to perform well in the market. The demographic environment which includes factors such as age,gender,marital status are important when marketing Fruity Cola,the new product under the coca cola brand. It helps in market segmentation to help in targeting customers such as young children who are discouraged from consuming the other products seen as unhealthy. Micro-environment analysis Coca-cola Company is a soft drinks manufacturing company that was started in the year 1886(In Banks, In Pelsmacker In Okazaki, 2015).The company has dominated the soft drinks industry globally for the entire 20th century and continues to be a major global force in this industry. The companys business model is the franchising model. It produces concentrates which it then sells to licensed Coca-cola bottlers worldwide. The bottlers mix the concentrates and bottle the products. They are also in charge of distribution. Coca-Cola has more than 400 brands under its portfolio. These brands range from carbonated drinks such as coke sodas, zero sugar brands such as Diet zero, C2 Cola, Minute Maid juices, Powerade sports beverage, energy drinks such as Monster energy drink and much more. The company seeks to increase its products in the healthy non-carbonated soft drinks brand category. This will help the company to fulfill the consumer needs better and to expand its revenue streams. Product overview Fruity cola is a new brand of coca cola. The product will be made from real fruits that will be processed to produce the juice that will be packaged and distributed to the market. The product will be the most healthy product under the coca cola products since it has a nutritional value such as vitamin C and A. It is to be sold in 300ml and 500 ml bottles plastic bottles and cans. Core competencies The main outstanding core competence of Coca-Cola company is the companies strong brand. The company has cultivated a reputation over the years as the best carbonated soft drinks company in the world. The company has been able to maintain quality standards over the years and has been able to respond to the needs of consumers appropriately. Another core competency of Coca Cola Company is its distribution system. The company makes concentrates which it sells to bottlers who are distributed strategically globally. The bottlers liaise with supermarkets, grocery outlets and shops to distribute the products to the final customer. Coca-cola products are available in most of the retail outlets and customers can obtain them easily at low prices. Administrative controls are another core competence of coca cola. The company is well organized at the top and regional levels and hence making the running of operations much easier (Casillas Marti?nez-Lo?pez, 2010). The marketing of the company is also made easier by the administrative controls. Corporate partners The partners of coca-cola company include suppliers,customers and corporate partners who are engaged by the company to help complete its distribution cycle.The company has diverse suppliers and it ensures that its supplier base represents the diverse customer and consumer base. The companies` bottlers and distribution partners are the other corporate partners of coca cola limited. Competitors The soft drinks industry has very many players and they cant be all analyzed. The main competitor of Coca Cola Company is PepsiCo (PEP), Dr Pepper Snapple, Coca-Cola FEMSA and S.A.B.Monster Beverage Corp. These companies engage in production of carbonated drinks and bottled water.The companies operate globally and their distribution system is very close to that of Coca Cola. Market Segmentation, Targeting and positioning Coca-cola segments its market to help it reach all its target customers. The company segments its market based on various considerations. Geographical segmentation of is based on regions such as Europe, Middle East and Africa segment, Asia, and North America as well as the South American region. This helps the company to serve the geographical markets based on the tastes and preferences of consumers in this region. Targeting The segmentation of the market by Coca-Cola enables brands and preferences of consumers to develop the products for different types of customers. Coca-cola adapts its marketing by developing new products depending on the market. Some of the factors it considers in targeting are age, Lifestyle, Occupation, Nature and customers consumption behavior depending on culture and social aspects. The company does not target consumers of young age in its current targeting and marketing strategies. This is because of the high sugar levels for most of Coca-colas products. Coca-cola also targets customers in various market segments depending on other demographic factors like income levels. Positioning Coca-cola has positioned itself very strategically in the soft drinks industry in the world. The Coca-Cola brand sells in over 200 countries worldwide. Coca colas marketing slogan is think global, act locally. The company has therefore been able to maintain its core products and develop other products depending on the consumer needs, tastes and preferences in that particular market. Coca-Cola uses strategic positioning so as to maintain its global reputation and to keep its brand growing. Its positions itself as offering products that bring joy and happiness to consumers. The coca cola company manufactures concentrates and sells them to bottlers who bottle and distribute the products. The companies` main product is the Coke soda which is the initial and historical product of the company. The new fresh fruit juice called Fruity cola is a new product under a new brand of coca cola. This brand aims at developing new products for customers that have health benefits to the consumer. Fruity cola will be manufactured by sourcing different varieties of fruits from various contracted suppliers. The company manufactures concentrates which will be sold to bottlers to process the final product. The product is very healthy and is focused on different market segments with that of children being the main target to compensate for decrease in sales of other products. The carbonated drinks under the portfolio of the company include Sprite, Fanta, Coke diet; coke zero. The company also manufactures bottled drinking water. Sports drinks such as Powerade.The company has over 400 brands which are different in varying market segments (Baines Fill, 2010). The product lifecycle for the coke products does not follow the normal stages of growth, maturity and decline. The companies` products do not undergo the normal stages of product development, growth, and decline since they have maintained the popularity all along. Pricing of coca colas product is based on costs of production. The cost of producing the new Fruity cola is expected to be high since the product will be manufactured using naturally sourced ingredients. The retail price of the new Fruity Cola will be almost twice as high as the price of the other common products.The company sets its retail price after determining the price of producing and distributing the product to the final consumer. It sets a price that will be able to generate reasonable profits for the company (Bowen In Ozuem, 2015). The bottlers are given the power and mandate to determine the prices of the products depending on the environmental factors that affect the industry. However, in most countries, bottlers maintain a uniform selling price but the retailers decide the prices of the products on their own. The coca cola company uses the franchised distribution system. The distribution channels that have been used to distribute other coca cola products is the same one that will be utilized to distribute the new Fruity Cola. This is where the company licenses bottlers and sells the concentrate used to make the cola products to them. The company does not have direct control of its distribution system but it has put policies and strategies in place to ensure the distribution system is as efficient as possible (Armstrong, Adam, Denise Kotler, 2014). Promotion Coca-cola is very aggressive in its promotional activities. Apart from new product development, this is one of the strategies that highlight the companys success over the years. The company will start promotion of the product by advertising the product in print and broadcast media.The companies` partners who are the bottler and the retailers will be given merchandise to create awareness on the new product by coca cola. Coca-cola uses various promotion techniques. The new product will be promoted through various methods such as print media advertisement, broadcast advertising, internet advertising and social media advertising. The company uses social media advertising tools such as Facebook to reach young consumers (Friedmann, 2009). Other promotional techniques that will be used by the company include sponsorship of local events and sporting activities and competitions such as the FIFA world cup and the Olympics which offers the company a lot of publicity. The company also engages in local sponsorship activities which help to promote its products. Road shows are also commonly used by the company. Conclusion With the changing social and cultural trends and perceptions, the consumption behavior of customers has also changed (Bothma, 2015). Customers are becoming more and more concerned about their health and are keen to avoid consuming products with high levels of sugar. This has resulted to decline in demand for coca cola carbonated drinks and an increase in demand for bottled water and energy drinks. This has prompted the development of the new product referred to as Fruity Cola that is manufactured using real fruits to make a juice that is packaged in 300ml and 500ml bottles. This paper analyzes the industry and competitors to determine the level of competition expected for the new product. Target marketing and segmentation are also carried out to identify the market segments that Fruity Cola will target. The report also has a detailed product mix analysis. References Balakrishna, S. I. D. H. A. R. T. H. (2011). Case Studies IN Marketing. S.l.: Pearson Education India. Bothma, N. (2015). Integrated marketing communication (1st ed.). Claremont, South Africa: New Africa Books. Bowen, G., In Ozuem, W. (2015). Computer-mediated marketing strategies: Social media and online brand communities. In Banks, I. B., In Pelsmacker, P. ., In Okazaki, S. (2015). 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